Amy Rust and Kelly Peacock from Essentials for Women in South Australia (E4WSA) are determined to ensure no person's period keeps them from going to school and that no person who menstruates experiences an undignified period.

Their solution is genius - now you can help contribute, too.


It’s a cause close to our hearts, too, and the reason why we’re providing a platform for Moxettes to help donate period care products to those who need them most via Moxie Box Club. Paying it forward is super simple: as part of your Moxie Box Club period subscription, you can opt to donate a product to someone else in need via E4WSA instead of receiving it for yourself (simply select 'donate a pack' from the drop-down menu).

Back in 2015, the two friends put a callout for donations of period products, with the aim to donate some to local women’s shelters and some of the 2,500-odd homeless and at-risk women in South Australia; many of whom often need to decide if their money should be spent on food, or pads and tampons. It's a choice no person should have to make.

“When we called homeless shelters and women’s shelters to ask if they’d be open to these donations, we were met with responses from “yes yes yes,’ to “when can you do it?’ and ”we never get those kinds of things’,” Amy told us.

After handing out 10,000 products in that initial drive, they realised this project could be more than just a one-off; periods are ongoing and products to handle them hygienically and with dignity are essential. They registered as a charity and have continued the work ever since, along with a team of a dozen volunteers.

As word of E4WSA spread, they began hearing about a different group of locals in need. “School counsellors and teachers were touching base to tell us that some students weren’t coming to school when they got their period, or they were being given supplies from a teacher’s personal stash”, says Amy. Armed with this information, Amy and Kelly teamed up with the Department for Education & Child Development to research the schools and regions most in need. 

Above: Moxie donations to E4WSA made possible by you!

They also secured funding from the department to help bring their vision to life: a vending machine filled with pads, tampons and other essentials – including plenty from Moxie – that students in need could access for free. All students need to do is scan their student ID. No questions asked.

Right now (at the time of publication of this piece), the ingenious vending machines are installed in two schools, with a third in their sights. The feedback from students, Amy says, has been incredibly validating. 

“I'm from one of the high schools and I love this idea! It’s already saved me the embarrassment of having to ask for a pad at the school office,” one student told them, while another said she’s from a low-income family and “the fact we get this for free is incredible. Thank you!”

“We don’t just want these vending machines in the schools with students from low socio-economic backgrounds though,” Amy insists, reminding us of something we often forget: menstrual hygiene products are not a luxury and should be as easily accessible or freely available as toilet paper. A huge HELL-TO-THE-FREAKING-YEAH to that.