From a personal pain point, to a healthier, happier hoo-ha - with Emma Rutherford-Ward, Founder of Vee Underwear.

December 11, 2019

Emma Rutherford-Ward and I bonded over bamboo undies, tampons, free-bleeding and cheese - quite the combo, and it's not everyday you can say that! I knew immediately that this would make for a fun episode and I wasn't wrong... here's a gal who is doing some seriously cool sh*t and I'm stoked she was prepared to share it on Girl’s Got Moxie! They say that the best ideas often stem from personal pain points and this is a perfect example of just that; a year ago almost to the day, Emma left her day job in the advertising world to launch hoo-ha friendly bamboo underwear brand, Vee Underwear. We talk about all the things, from the importance of brand when launching a product business, to thrush and how to combat it - we covered some ground! There's also a cheeky 20% off discount code buried in this ep, exclusive for GGM subscribers!

Head over to OVER-FLOW on YouTube (by @OfficialMoxieTV) for a behind-the-scenes glimpse of this podcast episode, where Em and I talk song requests and what it means to have 'Moxie'!

Emma's song request for the 'Girl's Got Moxie' playlist on Spotify is: 'Waterfalls' by TLC.

This podcast is proudly brought to you by


Resource links from today’s episode:

You can learn more about Vee Underwear at...
Insta: @veeunderwear

Please note that Vee’s 20% off promo for Girl’s Got Moxie subscribers expires on 27.12.19 at 11.59pm AEST. Coupon code must be entered at checkout to redeem the offer.


I’d love to stay in touch and share more good thangs with you... Here are some suggestions:

 Until next time, thanks a bunch for your support and go get ‘em, Moxette!!  Mia x


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